Blog

The LAZULI Law Firm blog features insights, news, and legal analysis related to its areas of practice. Useful content to help you understand, anticipate, and address your legal challenges.

  • Influencers and Trademark Law: When a #Hashtag Can Become Expensive
    She has 180,000 Instagram followers, a loyal audience, and regular partnerships with fashion brands. Then one morning, she receives a cease-and-desist letter. A major luxury brand accuses her of using its name in several posts and hashtags. She is ordered to remove the content, compensate the alleged damage, and faces the threat of trademark infringement…
  • What Is a “Saisie-Contrefaçon”? (Intellectual Property Seizure)
    It is 9 o’clock in the morning. A company’s offices are just coming to life when a bailiff, accompanied by police officers and an expert, walks up to the reception desk, court order in hand. Within minutes, computers, commercial documents, and product samples are being examined, copied, and in some cases placed under seal. The…
  • Created by No One: Generative AI and the Unravelling of Authorship
    The rise of generative artificial intelligence is profoundly disrupting one of the oldest pillars of French intellectual property law: the figure of the author. Long conceived as inseparable from the human person, the creative work now finds itself challenged by productions generated by algorithms capable of composing, writing, and producing music, images, text, and video…
  • The birth of LAZULI Law Firm
    Some decisions are neither a break nor a leap into the unknown, but rather the result of a slower, almost imperceptible movement, one whose outcome was neither inevitable nor even foreseeable, yet which eventually asserts itself with a kind of quiet clarity. The founding of LAZULI was one such decision. Before the law, I moved…