One morning, one of my clients receives a letter from the INPI, the French trademark office. A competitor is seeking revocation of his trademark, registered six years earlier, for part of the goods it covered. The reason is simple: for those goods, the trademark had never genuinely been used. It cost the competitor only 600…
A leading French perfume house launches a new eau de parfum: a celebrated nose, several years of development, a bottle designed by a renowned designer, a major ad campaign featuring an American actress. Three months later, a discount retailer puts an “inspired by” fragrance on the shelves for €6.The press calls it a dupe, social…
She has 180,000 Instagram followers, a loyal audience, and regular partnerships with fashion brands. Then one morning, she receives a cease-and-desist letter. A major luxury brand accuses her of using its name in several posts and hashtags. She is ordered to remove the content, compensate the alleged damage, and faces the threat of trademark infringement…
