Influencer Law and E-reputation: Securing Your Content and Protecting Your Image

Social media has become a powerful driver of visibility and growth.
But it also exposes businesses and individuals to significant legal and reputational risks.
Commercial partnerships, sponsored content, online reviews, reputation crises: every publication can engage your liability.
LAZULI assists companies, agencies, and creators in securing their practices and protecting their online image.

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The name “LAZULI” refers to lapis lazuli, a semi-precious stone symbolizing value and durability.
This name reflects a vision of intellectual property: a creation is not merely an idea, but a value that is built, preserved, and defended over time.

Lazuli Law Firm’s Areas of Practice

Trademark Law

Copyright & NEIGHBOURING Rights

Copyright & AI

Influencer Law & E-reputation

Image Rights & Privacy

Infringement & Unfair Competition

Designs

Domain Names

Other Areas of Expertise

Influencers: An Increasingly Strict Legal Framework

Influencer activity is now governed by specific rules.

Key obligations:

  • Transparency in partnerships (advertising, sponsored hashtags, commercial collaborations)
  • Compliance with consumer law
  • Compliance with copyright and image rights
  • Prohibition of certain commercial practices

Failure to comply with these rules may lead to civil and criminal sanctions.

Influencer Agreements: A Key Element

A poorly structured partnership can lead to significant disputes.

The firm assists with:

  • Drafting influencer agreements
  • Defining obligations (deliverables, timelines, exclusivity)
  • Managing rights (image, content, exploitation)
  • Securing relationships between brands and influencers

Objective: prevent disputes and secure collaborations.

Liability for Published Content

Each piece of content engages the liability of its author… and sometimes that of the company as well.

Common risks:

  • Misleading advertising
  • Infringement (image, music, video)
  • Damage to image or reputation
  • Defamation or disparagement

Legal vigilance is essential before publication.

E-reputation: Protecting Your Online Image

Negative reviews, viral posts, defamatory content: a company’s reputation can be quickly affected.

The firm assists its clients with:

  • Analysis of reputational harm
  • Removal of unlawful content, including internationally
  • Takedown notices
  • Response strategy and crisis management

A prompt response helps limit the impact.

Reputation Crises: Anticipate and Respond Effectively

A reputational crisis can have significant economic and legal consequences.

The firm assists with:

  • Risk assessment
  • Legal communication strategy, where appropriate in coordination with a communication agency
  • Dispute management
  • Legal action if necessary

Image Rights and Social Media

The use of images (people, places, content) is regulated.

Without authorization:

  • Risk of legal action
  • Removal requests
  • Damages

Prior verification is essential.

EXAMPLES OF CASES HANDLED

Over the past few years, Jérémie LEROY-RINGUET has notably:

  • Drafted influencer contracts for his clients’ brands
  • Assisted his clients in choosing communication agencies in the context of negative publicity

Support from Lazuli

The firm assists:

  • Influencers
  • Brands
  • Agencies
  • Companies

Across all issues related to:

  • Drafting and negotiation of agreements
  • Legal compliance
  • Risk management
  • Litigation and rights enforcement

Objective: secure your digital activities and protect your image.

Would you like to secure your content or protect your image?

Contact Lazuli

FAQ – Influencer Law & E-reputation

Yes. Transparency is mandatory.

Both the influencer and the brand may be held liable.

No. Most content is protected by copyright.

You must act quickly: assess the situation, respond appropriately, and take legal action if necessary.

Yes, under certain conditions (unlawful content, defamation, infringement of rights).

It is a procedure that allows you to request the removal of unlawful content from online platforms.

Yes, particularly if they are defamatory, false, or disparaging.

Yes. It helps secure the relationship and prevent disputes. It is now mandatory for any consideration of at least €1,000.