Influencers and Trademark Law: When a #Hashtag Can Become Expensive
She has 180,000 Instagram followers, a loyal audience, and regular partnerships with fashion brands. Then one morning, she receives a cease-and-desist letter. A major luxury brand accuses her of using its name in several posts and hashtags. She is ordered to remove the content, compensate the alleged damage, and faces the threat of trademark infringement…
